Resource library

Date: 14:36 25/06/2025 - View: 23

Practical Knowledge Hub for Vietnamese Enterprises Expanding into the Middle East

🔶 1. Overview of Purpose
"We believe that knowledge is the greatest asset before any market expansion."

The Tao’zone Library is a centralized repository that curates, updates, and shares practical materials to help Vietnamese businesses, investors, and brands capture trends, understand the market, and confidently conduct business in the Middle East.

📂 2. Suggested Content Structure

📘 A. Guides & Thematic Reports
[PDF] “Roadmap to Exporting into the GCC”

• https://www.trademap.org
• https://www.comtrade.un.org

[PDF] “Vietnamese Products and the Middle Eastern Taste: Market Fit Guide”

• https://www.euromonitor.com
• https://www.statista.com/statistics/1130602/gcc-consumer-preferences-food-beverages/

[PDF] “Franchising in the Gulf: Legal & Cultural Essentials”

• https://www.franchisemiddleeast.com
• https://www.franchise.org
• https://www.pwc.com/m1/en/industries/retail-and-consumer.html

Quarterly Report: Gulf Economic Outlook (Bilingual)

• https://www.worldbank.org/en/country/gcc/publication/gulf-economic-update
• https://www.imf.org/en/Countries/ResRep/MEA
• https://gccstat.org/en/

Ebook: “Building a Vietnamese Brand in Dubai – The First Step”

• https://www.investinabudhabi.gov.ae
• https://www.dubaichamber.com/resources

🎥 B. Learning Videos & Webinars
Video: Decoding Consumer Behavior in the GCC

• https://www.gulfmarketingreview.com
• https://www.euromonitor.com/middle-east-and-africa

Recording: Online Talk with a CEO of a Vietnamese Tea Brand Exporting to UAE

• Based on real case studies from Dubai trade fairs
• https://www.gulfood.com

Workshop: 5 Localization Marketing Strategies in Dubai

• https://www.mckinsey.com/middle-east
• https://www.pwc.com/m1/en/

Halal Guide: “What to Prepare for Certification in the GCC?”

• https://www.salaamgateway.com
• https://www.hdcglobal.com
• https://www.esma.gov.ae

🎤 C. Insights from Tao’zone Experts

• https://www.arabnews.com/tags/franchise
• https://www.mckinsey.com/middle-east
• https://www.franchisemiddleeast.com/insights
  

📊 D. Practical Toolkits & Templates
Template: Brand Readiness Checklist for the GCC Market

• https://marketfinder.thinkwithgoogle.com

Template: Franchise Offer Deck

• https://www.franchise.org/franchise-resources

Template: UAE Competitor Analysis Sheet

• https://www.statista.com/topics/8655/e-commerce-in-the-united-arab-emirates/

Cost Estimate Table: Launching a Showroom in Dubai

• https://www.dubai-chamber.com/resources
• https://www.moec.gov.ae/en

Interactive Quiz: Which GCC Country is Right for Your Product?

• https://www.euromonitor.com/middle-east-and-africa
• https://www.gccstat.org

📰 E. Market Watch & Trend Digest
News: What Benefits Does the UAE–Australia FTA Bring to Vietnamese Products?

• https://www.dfat.gov.au/trade/agreements/in-force/uae-australia-fta
• https://www.wam.ae/en/details/1395303136663

Analysis: Why is the Wellness Market Booming in Qatar and Oman?

• https://www.statista.com/statistics/1273266/qatar-health-and-wellness-market-size/
• https://www.euromonitor.com

Monthly Consumer Index Update – Middle East Retail Index (MERI)

• https://www.tradingeconomics.com
• https://www.statista.com/statistics/1188127/retail-industry-performance-mena/