Date: 21:00 01/07/2025 - View: 17
🔶 STEP 1: MARKET RESEARCH & FIT ANALYSIS
1.1. Identify the Target Market:
Prioritize the 6 Golden Cities: Dubai, Riyadh, Doha, Manama, Muscat, Kuwait City.
Select cities based on product category suitability (e.g., cosmetics fit UAE, food fits KSA).
1.2. Analyze Consumer Behavior:
Consumers prioritize Halal certification, imported branded products, and premium packaging.
60–70% purchase from traditional markets, the rest from supermarkets or online.
1.3. Analyze Competitors:
Research 3 leading brands in the same category already present in the market.
Evaluate their business model, strengths/weaknesses, pricing, and distribution channels.
1.4. Check Product-Market Fit:
Use Taozone’s tool: “Taozone Market Fit Quiz”
Self-assess based on 5 criteria:
Cultural & flavor alignment
Packaging & aesthetics
Required certifications
Market pricing
Existing competitors
🔶 STEP 2: PRODUCT & LEGAL COMPLIANCE
2.1. Product Adjustment:
Packaging: Must include English/Arabic; avoid imagery offensive to religion.
Flavor/Formulation: Adjust if too spicy/salty/sweet.
Packaging Material: Suitable for hot climates and long shipping duration.
2.2. Prepare Technical Documentation:
Product Specification Sheet
COA – Certificate of Analysis
MSDS – Material Safety Data Sheet (for cosmetics/chemicals)
Product Photos (product & 360° packaging)
2.3. Obtain Legal Certifications:
Halal (mandatory for food, cosmetics, etc.)
ISO, HACCP, FDA (depending on product type)
International Trademark Registration (via WIPO or local GCC legal rep)
🔶 STEP 3: BUILD DISTRIBUTION CHANNELS & IMPLEMENTATION
3.1. Choose a Distribution Model:
Model Pros Cons
Exclusive Agency Easy brand control Reliant on a single partner
OEM Quick market entry No brand building
Franchising Strong and stable growth Requires investment in process setup
Direct Export Good quality control High costs for operations/logistics
3.2. Find Partners:
Join trade fairs in UAE and Saudi Arabia
Contact embassies and Vietnam–Middle East Chambers of Commerce
Collaborate via platforms like Taozone, Alibaba, Tradeling, B2B Middle East
3.3. Launch & Promote:
Launch trial products via pop-up stores or VIP gift sets
Host workshops combining tea/gift/product demos
Deploy multilingual communications: Vietnamese – English – Arabic
✅ APPENDIX: REQUIRED SAMPLE DOCUMENTS
Market Fit Evaluation Form
Export Documentation Checklist
Sample Exclusive Distribution Agreement
Product Introduction Script for International Trade Fairs
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